Victor organizes his local AIGA chapter. Quarterly they assemble designers and marketers to catch up on the latest in their industry and host a speaker. Within their membership are employed and unemployed senior staff and entry-level folks from all sectors of the city. They’re continually looking for an accessible space that matches their membership’s style. A regular low-cost location would be a welcome partner and something that they would share in their spheres of influence.
Sarah is active in her local chapter of the League of Women Voters. They have various monthly gatherings for their members, who are also engaged citizens. A welcoming space that met their needs would become known as the place where active and engaged folks meet to get things done.